eCommerce Email & SMS Marketing Services
eCommerce email marketing that shows up on your P&L.
Most email agencies report open rates. We report contribution margin. Threadpoint builds email programs for eCommerce brands that drive real, measurable revenue, not vanity metrics.
Your email strategy is eating your margin.
Almost every account we audit is the same story: 80% of emails are promotions and discounts. 10% off. 20% off. Flash sale. It never stops.
The most common mistake? Giving away margin to people who would have purchased anyway.
We're the agency that says: stop. Get your margin back so you can grow your business again.
This is for you if...
You're spending on ads, but email is an afterthought
You know email should be driving 30-40% of revenue. Yours isn't close. Your flows are default Klaviyo templates and campaigns go out whenever someone remembers.
Your in-house person is stretched thin
They're good, but they're handling email, SMS, design, copy, and reporting alone. Things slip. Strategy takes a back seat to execution. It's not sustainable.
You're on Klaviyo but not seeing the ROI
You invested in the platform but the results haven't followed. Open rates look fine, but you can't connect any of it to your actual P&L. Something is off.
You're spending a fortune on acquisition. What are you spending to make each customer worth more?
The math on getting someone to buy once is brutal, and it gets more expensive every year. Meta CPMs keep climbing. Google CPCs keep rising. But the money to grow isn't always in the top of the funnel.
It's in the customers you already have. The ones who bought once and never came back. The abandoned carts that never got the right follow-up. The welcome series that sends a generic 10% off coupon and calls it a day.
That gap is where the revenue lives.
The full email stack. Zero filler.
Lifecycle Flows
Welcome, abandoned cart, browse abandon, post-purchase, winback, sunset. Revenue running 24/7.
Campaign Strategy
Segmented sends built around behavior, not arbitrary schedules. Every send has a revenue purpose.
Segmentation & Data
RFM modeling, predictive analytics, behavioral triggers. We segment by what customers do, not what list they're on.
List Growth
Pop-ups, embedded forms, multi-step opt-in. Quality subscribers who convert, not just inflate a number.
Design & Copy
Custom to your brand. We test plain text vs. designed, short vs. long, product-led vs. story-led. Whatever moves the needle.
Deliverability
DMARC, DKIM, SPF, inbox placement monitoring, and our proprietary Deliverability Code. Plus systematic A/B testing.
Real brands. Real revenue.
Not screenshots of Klaviyo dashboards. Actual P&L impact.
+64% Revenue Lift From a Single A/B Test
We A/B tested what happened when we replaced polished, designed newsletters with plain text from the founder. Then we asked customers their health goals and dynamically populated product recommendations based on their answers. Personalization that actually meant something.
+$70K Contribution Margin in 2 Months
They were discount-dependent. But the real purchase barrier wasn't price, it was anxiety. Wall murals are a daunting project. We shifted the entire email strategy to address that one fear: free samples. No discount required. The email strategy unlocked their ability to finally scale acquisition.
Same channel, completely different operating system.
Most agencies optimize for pretty dashboards. We optimize for the numbers that show up on your bank statement.
From audit to revenue in 4 steps.
No long onboarding. No 90-day ramp-up. We move fast because we've done this hundreds of times.
Free Email Audit
We review your Klaviyo account, flows, campaigns, and deliverability. You get a strategic roadmap, whether you hire us or not.
Quick-Win Sprint
In the first 2 weeks, we fix what's broken. Abandoned cart leaks, missing flows, list hygiene. Immediate revenue impact.
Build & Optimize
Full lifecycle buildout: flows, campaigns, segmentation, testing. Everything custom to your brand and customer journey.
Scale & Report
Ongoing management with P&L-aligned reporting. We grow what works, kill what doesn't, and keep pushing the ceiling higher.
Two ways to partner. Both built around your business goals.
Flows Only
We build the automations. You run the campaigns.
- Full lifecycle flow buildout
- Work alongside your existing team
- Heavy focus on conversion and paid ad support
- Light-touch campaign consulting
- Fill-in support for Black Friday & team gaps
Full-Service
We own email, end to end.
- Everything in Flows Only, plus campaign management
- We write, design, and build every email
- Manage segmentation, targeting, and deliverability
- Own opt-in forms and list growth strategy
- Cross-collaborate with your paid, SEO, and creative teams
- Monthly P&L-aligned reporting
Why eCommerce Brands Need a Dedicated Email Marketing Partner
Email marketing generates more revenue per dollar spent than any other channel for eCommerce brands. But there's a massive gap between "sending emails" and running an email program that actually compounds growth. Most in-house teams are stretched thin, juggling campaign execution, flow optimization, deliverability monitoring, and list growth all at once. Something always falls through the cracks.
A dedicated eCommerce email marketing partner fills that gap. Not by replacing your team, but by bringing the strategic depth, technical expertise, and operational bandwidth that turns email from "something we do" into the revenue engine it should be. That's the difference between reporting email revenue and actually growing it.
How Threadpoint Approaches eCommerce Email Marketing
We start with your financials, not your flows. Before we touch a single template, we look at contribution margin, second-purchase rate, 60-day LTV by channel, ad dependency rate, and CAC. These are the metrics that determine whether your email program is actually moving the business or just generating vanity metrics in Klaviyo.
From there, we build a strategy that maps directly to P&L outcomes. That might mean restructuring your welcome series to focus on education instead of discounts. It might mean building a post-purchase sequence that accelerates time-to-second-purchase. It might mean killing half your automated flows because they're cannibalizing campaign revenue. Whatever the data says, that's what we do.
We're a Klaviyo Master Platinum partner, one of a small number of agencies globally to hold this status. That gives us direct access to platform capabilities, beta features, and strategic support that most agencies (and most in-house teams) simply don't have access to.
What Makes a Great eCommerce Email Program
The brands that win at email marketing share a few things in common. Their flows are built around the customer journey, not just the Klaviyo defaults. Their campaigns are segmented by behavior and purchase history, not just "opened in 90 days." Their deliverability is monitored constantly, not checked when open rates suddenly drop. And their strategy starts with business outcomes, not design templates.
At Threadpoint, we've managed email programs for brands doing $1M to $100M+ in annual revenue. The common thread across every successful engagement is the same: we focus on the metrics that matter, build systems that compound, and operate like an extension of your team rather than an outside vendor checking boxes.
The stuff you actually want to know.
Every engagement is custom-scoped based on your brand's size, complexity, and goals. We don't do cookie-cutter packages with arbitrary price tiers. Start with a free audit and we'll give you a transparent proposal based on what your brand actually needs.
Klaviyo is our primary platform and where we do our best work. We're a Klaviyo Master Platinum partner. Most of our clients are already on Klaviyo or migrate to it during onboarding. We can work with other ESPs if needed, but Klaviyo is where we deliver the strongest results.
Most clients see measurable revenue impact within the first 2 to 4 weeks. Our quick-win sprint fixes the highest-impact items first: abandoned cart optimization, missing flows, list hygiene. You start seeing returns before the full buildout is even done.
We work with eCommerce brands doing $1M to $100M+ in annual revenue. The sweet spot is brands doing $3M to $30M who know email matters but don't have the in-house expertise or bandwidth to run it at the level it deserves.
Three things: we measure what matters (P&L impact, not open rates), we operate like an in-house team (dedicated Slack channel, same-day responses), and we have senior strategists with $70M+ in managed media, not junior account managers learning on your dime.
Yes. Our full-service package includes custom email design and copywriting for every campaign and flow. We test different formats constantly: designed vs. plain text, long vs. short, product-led vs. story-led. Whatever converts better for your audience is what we go with.
We typically work on 3-month engagements to give enough time for strategy to compound. But we don't lock you in with a 12-month contract. If we're not delivering, you can walk. Most clients stay because the results speak for themselves.
Absolutely. Our Flows Only package is built exactly for this. We own the automations and strategic consulting while your team handles day-to-day campaigns. We also provide fill-in support during Black Friday, team transitions, or whenever you need extra bandwidth.
