Recent Posts
How to Migrate from Yotpo Email & SMS to Klaviyo (Without Breaking Stuff)
Why do I need a migration plan? In case you missed it: Yotpo is sunsetting its email and SMS platform. No, not rebranding. Not scaling back. Shutting it down. As...
Why Yotpo Dropping Email & SMS Is a Good Thing
Yotpo is officially sunsetting its email and SMS marketing product. Not downgrading. Not “shifting priorities.” They’re walking away. The announcement is live on their site here, and if you scroll...
Case Study: 5 Buckets Of Email Marketing & The Effect on BHN Business
+$120k in email revenue AND Shopify revenue after 2 months of working together.+$2.3mm in Shopify Revenue YTD (As of June) versus previous year. *Started working with the client on Jan...
LB Email Case Study
From reputation disaster to +$88k Shopify revenue in 6 weeks The Problem: Their email program was in the tank, with revenue down 28% from Jan 1 - May 11. Even...
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Plain Text Triumph: How a Personal Touch Beat a Designed Newsletter for BrickHouse Nutrition
TL;DR The Brand & Goal: BrickHouse Nutrition, a supplements company, ran two email marketing tests in Klaviyo during American Heart Month to see which email style—plain text vs. designed—best drives...
Case Study: Pop-up Form Showdown for Two Bros Bows
Objective & Challenge Two Bros Bows (TBB), is a family-owned business specializing in fun, safe archery sets for kids. They were new to email marketing and had no pop-up in...